In this last part of our Facebook for Gymnastics Clubs Series, we take a look at the importance of getting the tone right with your posts, and we offer up some key tips to help you engage better with your page followers.
If you’ve missed the first two parts of this series you can catch with Part #1: Setting Up Your Gymnastics Club Facebook Page here and Part #2: Creating Content For Your Gymnastics Club Facebook Page here.
Getting The Tone Right
People don’t want to talk to an organisation or an anonymous entity that they have no connection with. Instead, they want to talk to people and they want to talk to you. How are you going to ensure you get the tone right?
You may find that there are a number of people who manage your Facebook page. It’s important to introduce them to your fans so that there is a greater level of interaction. The clubs that let the moderators interact directly with the fans get the greatest number of new fans and levels of engagement.
Therefore you could have a custom made tab which introduces the team behind the Facebook page. Display their avatar and a short description of them so they both feel valued and people know more about who they’re talking with. (If you want someone to create a tab for you and you’re not sure, go to peopleperhour.com).
Additionally, after each Facebook post, it might be a good idea for the person posting to leave a dash followed by their first name. This is far more likely to create user interaction and responses than a post solely by the club alone.
Whenever you’re talking to people, it’s important that you talk to them using their first names. In normal, everyday conversation, it’s rare that you address someone with a first name and surname.
To ensure you get the tone right, respond to what people are asking for, and make sure that you meet that need. Facebook is all about good conversations, and the tone that you post will either foster or hinder this.
Be More Engaging
It’s one thing to create your own quality content for your Facebook page so your fans share and comment on them, but it’s equally important to create a context to encourage your fans to post their own content. For example, following on from an event that your club holds, wouldn’t it be great if your fans were to post photographs of that event? Well, most of the time it would be (#badhairday).
The more that your Facebook page can become a destination for ideas and content to be exchanged without you being an over-protective gatekeeper, the greater the level of engagement with your fans. It then becomes a community for them.
To give this a chance to develop you want to create space for “super fans” to emerge. Super Fans are those who are highly motivated to engage with the community, post regular content and comments and to foster a sense of responsibility for your community. Your immediate goal is to identify 100 people who love what your gymnastics club does and wishes to talk about it with others.
Once people are posting content it’s important to engage regularly with it. There’s nothing worse than someone spending the time and energy to start a conversation and for others in the room to ignore them. Especially in the early stages, don’t let a comment go unanswered. People connect with other people, so when the page feels like a safe space to be listened to and affirmed, people are far more likely to return and respond. The Super Fans will naturally help plug the gap as your club’s presence on Facebook grows and some will want to become moderators.
If you don’t initially ask people to do anything, they won’t. Give strong motivation and clear Call To Actions. One example of this would be asking people to “Like if you agree” with a statement you make. You can also try running competitions that people need to enter by submitting their own content or provide polls for people to respond to.
Creating an environment where people want to spend time interacting with you, your club and their community takes intentional listening, planning and implementation. But as you engage your content and interactions around meeting your customers needs, you’ll find your community will grow.
Naturally, as you create a community, some will leave unhelpful comments. If you find yourself in a situation where people are leaving negative posts, it’s appropriate to delete those and helpful to send that person a message to explain why it has been deleted.
Facebook is still the biggest and most popular social media platform in the world. Individuals, businesses, clubs and organisations alike, are all finding it the place to connect and engage with their target audience, friends, members….
Regular posts, interesting content and quick engagement can all contribute to raising your gymnastics club’s profile, reputation and numbers!
We hope you have enjoyed this series and have found it both insightful and useful. As you get started with Facebook, make sure you ‘Like’ our page and download our free Facebook eBook for more help with Facebook Pages.